Identify the right certification course for you, pass the exam and engage in ongoing training to earn your product management certification and ensure long-term career success.

Look for an increase in digital strategy, supply chain complexities, sustainability and an increased demand for MVPs across the 2023 Product Management landscape.

Learn Product Management fundamentals, build your portfolio, network within the industry and enroll in Product Management education to become a Product Manager.

The Product Management career path begins with an associate or junior role before an actual product manager position. Experienced product managers become directors, VPs and chief product officers.

Product Management bootcamps are worth it for aspiring product managers or anyone looking to learn more about the Product Management field.

Data analysis careers provide opportunities for digital growth and success, in roles that include data and business intelligence analysis, database administration, data science, big data engineering and data architecture.

Improve data literacy at your company by establishing clear leadership, tracking success indicators, leveraging effective tools and enrolling in a high-quality data literacy training program.

Take a second to visualize one of your all-time favorite products.

Maybe it’s a kitchen appliance, a pair of designer shoes, an adjustable standing desk or a car so fast it’ll make you blush. Every time you use this favorite product of yours, it makes your life a little bit better; you use it so often you can’t imagine not having it.

That product you’re thinking of is the result of one thing: product management.

Someone out there thought of a product that would solve a specific need or pain point — a challenge you faced before you owned the product. A team of people came together, brainstormed designs for the product, created prototypes and released that product to the public.

That product changed the world when it was released, but it wasn’t perfect. Someone on the product team monitored the product after it was released. How did customers use the product? What did customers enjoy/not enjoy about the product? Product teams performed tests and made modifications to that product, to make it even better and preserve its value over time.

Product management is a broad field with a wide-range of responsibilities and specializations; at its core, it enables companies to ideate, prototype, launch and continuously improve their products for consumers. 

What is product management?

Product management — sometimes referred to as product lifecycle management — is the process of overseeing a product’s entire lifecycle.

It combines customer-focused service, business intelligence and technological expertise to ensure the best possible product is built, a product that helps make customers’ lives easier.

This form of management strategically directs every stage of the product’s development, from the initial phases of research, drafting and pricing to the final stages of development, testing and the official product launch.

In today’s digital-first era — where products are constantly uprooted i